The Always-on Value Execution System

Help all your reps
win the deals that matter.

PlaymakerAI equips every deal with an always-on agent
to automate value selling principles throughout your sales process.

The Problem

Selling big deals
is harder than ever.

B-players and average reps struggle to sell value, leaving deals single-threaded
and vulnerable to CFO or procurement rejection.

Buyer Indecision Epidemic

61% of lost deals are due to buyer indecision.

Deal Complexity

More stakeholders, dozens of viable alternatives, and intense scrutiny.

High Buyer Expectations

Expect deep technical, financial, and industry expertise and prep.

Sales Leader Concerns

You don’t have a methodology problem.
You have an execution problem.

The gap between knowing what good looks like and doing it consistently
is costing you deals.

Deal Execution Inconsistency

Only 20% of sales teams follow sales process

Revenue Concentration

14% of reps generate 80% of revenue

Poor Value Selling Skills

89% of reps can’t demonstrate value in first meetings

Limited Deal Health Visibility

Only 28% of individual deals are forecasted accurately

Sources: Gartner, McKinsey, Pavilion, Miller Heiman Group

The PlaymakerAI Always-On Difference

Optimizes the deal you’re in.
Improves every deal that follows.

PlaymakerAI continuously learns from every signal, updates the deal in real time,
and improves execution across every opportunity.

Observe

New signals

Interpret

What changed

Guide

Best next action

Execute

Put it to work

Learn

What worked

Adapt

Update the deal

Always-On Deal Coach

Guide every deal on
the clearest path to the win.

PlaymakerAI continuously monitors internal and external deal signals, surfaces real-time risks,
identifies and executes next best actions, and proactively adjusts deal strategy.

Next Best Actions

Know exactly what to do next

PlaymakerAI continuously monitors internal and external signals, prioritizes the actions most likely to move it forward, and prepares the work so reps can review and execute in one click.

Deal Risks

Detect risks just-in-time

PlaymakerAI continuously evaluates deal health, surfaces the risks that matter most, shows the evidence behind each one, and connects every risk to the action required to address it.

Ask Playmaker

PlaymakerAI Deal Coach answering a question about the Nike deal across research, discovery, business case, demo, and win plan

Ask anything about the deal

Deal Coach reasons across the entire Deal Playbook, along with calls, email, CRM and external signals, to explain what changed, why it matters, and what to do next.

Briefings

PlaymakerAI Deal Coach briefing in Slack: an important change detected at Nike, the next step for Thursday’s meeting, a risk scenario naming three things that could slow the deal, and prepared artifacts including an email, an updated business case, and questions for the call

Get off to a fast start every day

PlaymakerAI analyzes deal signals overnight, then pushes prioritized plays into Slack and email, pre-drafted and ready to approve in one click.

Push notifications: Slack and email briefings surface market shifts and deal risks the moment they appear.
Pre-built execution: Every action arrives with the buyer artifacts already drafted and ready to approve.

Prepare to win

Give your reps an immediate
preparation advantage.

From C-suite strategic priorities to line-item spend analysis, PlaymakerAI equips reps
with the insights and perspective to command instant credibility and lead with value from call one.

PlaymakerAI key findings from the Nike account research alongside the Deal Coach assistant

POV-Led Multi-Threading

Turn complex financial research into
point-of-view emails automatically.

PlaymakerAI analyzes 10-Ks, annual reports, and strategic priorities to auto-generate role-specific POV emails—
giving reps everything they need to initiate multi-threaded contact in one click.

PlaymakerAI-drafted outreach to Jay Loveland, Nike’s EVP and Chief Technology and AI Officer

For the EVP & Chief Technology and AI Officer, PlaymakerAI led with AI strategy, revenue exposure, and margin pressure.

Board-Ready Business Case

Make your business case theirs.

PlaymakerAI instantly turns account intelligence into a business case hypothesis
reps can use to build consensus and shape decisions in your favor from day one.

Narrative

PlaymakerAI business case executive summary

Lead to your POV!

PlaymakerAI automatically converts account intelligence into a strategic business thesis before your first call even starts.

Drive Urgency: Expose how their current approach threatens board-level priorities, proving the cost of doing nothing.
Build Consensus: Align diverse C-suite stakeholders around a single, undeniable business narrative.
Lock Selection: Position your differentiated capabilities as the required path, making your solution the only logical choice.

Financial Analysis

Magnify the cost of inaction

PlaymakerAI combines the company’s value framework with account research to hypothesize where the buyer has a problem, why it matters, what it may be costing them, and where your differentiated capabilities create financial value.

Translate business and technical problems into financial consequences using predefined value drivers, customer-specific data, industry benchmarks, and defensible assumptions.

This makes the economic argument about why the buyer needs to act, not merely the ROI of buying.

Justification

Drive stakeholder consensus

PlaymakerAI automatically builds a stakeholder-ready justification for every deal, anticipating the questions, objections, risks, and approval criteria of each member of the buying committee.

Technical stakeholders see why the approach will work, executives see why it matters, the CFO sees the financial case, and Procurement sees why your differentiated value justifies the investment.

Value-Led Demo Engine

Turn the business case into
tangible proof of your differentiated value.

Demo Strategy

Show and prove what matters

PlaymakerAI turns validated buyer priorities, problems, and desired outcomes into a deal-specific demo strategy that tells reps exactly what to emphasize, how to position it, and what proof will matter most.

Demo Agenda

Turn the demo into a conversation

PlaymakerAI creates a structured agenda that guides the rep from reconfirming priorities to presenting a point of view, demonstrating the highest-impact scenarios, and connecting capabilities directly to business consequences.

Demo Deck

Build the story around their business

PlaymakerAI automatically generates a tailored demo deck that connects your differentiated capabilities to the buyer’s priorities, problems, financial impact, and required outcomes, so the presentation feels built for their decision, not recycled from another deal.

The Business Impact

Win big deals
faster and more often.

By giving every deal an always-on agent and workspace,
you operationalize deal execution excellence.

Higher Rep Performance

Minimize the gap between your top reps and everybody else.

More Winnable Deals

Make value execution excellence the new teamwide standard.

Better Deal Visibility

Know which deals are real, which are at risk, and why.

Ready to turn your entire team into top performers?

Schedule a customized walk-through of the Opportunity Development engine.

Request Opportunity Development Demo Talk to an Enterprise Strategist

Help all your reps win the deals that matter.

Selling big deals is harder than ever.